Curbwear 9th Birthday

Posted on May 23 2022

Curbwear 9th Birthday


Join us for a trip back in time as we celebrate some of the highlights over the last 9 years.


May 2013 Launch

With a background in buying men's underwear and working for a famous mens Australian underwear brand, 2013 was the time for myself to launch my own brand Curbwear! We completed two shoots in 2013 with model Ben, including the infamous tube shoot for the very popular Identity range.

See even more from 2013 >


2014 was all about the button brief...and Tobi's debut

We completed three shoots in 2014, including the launch of the Chelsea Brief, underwear with a faux button pouch. Mid 2014, Tobi arrived for his first ever shoot with Curbwear and completed a whirlwind of a shoot in under 1 hour! Finishing of 2014, Ben returns to London transport...this time on a red double decker bus!


See more from 2014 >


Henry gets wet with beer in 2015

New to modelling, Henry acted like a pro for his first shoot including modelling our very tiny enhancing briefs.

Having been photographed on the tube and a bus, the next form of transport for Ben was a London taxi which completed 2015.

See more from 2015 >


2016.. Tobi shoots twice

Starting off 2016, we had a rather saucy shoot with our first ever thong. Returning later that year, Tobi modelled our most daring styles to date including a fully mesh jock and backless briefs, even donning a wrestling mask for one pic!

See 2016 pics and stories >


2017 Ben's last shoot..and James's first shoot

2017 saw our last shoot with Ben (for now?) and what better way to celebrate this then with Ben on a bed surrounded by posters of himself! During Autumn of 2017 we sponsored London's theatreland production of West End Bares... which is where we spotted our next model, James and future model Sean.

See more from 2017 >


Full of sexy jocks in 2018

The theme for the new styles in 2018 was pink, sexy and fun.. and what a perfect model we had in Sean, who appeared in both shoots in 2018.


See more pics from 2018 >


Big boy Oli shoots in 2019

Strong and masculine model Oli came in for a shoot providing some classic shots..we did get him to smile in some pics!

After 2 years since his first shoot, James came back looking even more buff for his returning shoot.


See more pics and stories from 2019 >


A very different year begun in 2020

James was back from his December 2019 shoot to complete another shoot for some new items in January 2020. Little did we know what was about to come! With Covid, production and shoots all ground to a halt. When production began again in our Portuguese factory we finally launched our new styles, which I modelled myself and shot using my phone. As some restrictions were lifted, we shot a local guy Max, outside, for his first ever shoot.


See more from Max's first shoot >


2021 and back in the studio

With Covid restrictions being put in place once more, home shoots were back on! In July we were able to shoot again in the studio with Swedish model Rasmus.


See Rasmus first shoot >


2022... so far

Fitness model Joe was in the studio at the very end of 2021 shooting the new 2022 collections including mesh briefs and jocks.

May 2022 marks 9 years since Curbwear launched! Thank you to all our suppliers, models, photographers, retailers and of course YOU for your continued support 🙌


We have new styles and shoots all in progress for the other half of 2022. Comment below on what styles or underwear models you hope to see or just to wish us a Happy Birthday!👇

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